Promotion ideas for the music video

Now that we've nearly finished the music video, we've been encouraged to come back to our research on the target audience and think about how our video should be promoted to them.

                 My initial idea is to advertise the video on Youtube in the advert section of other videos, since the typical target audience that we chose will probably listen to their music on Youtube. I also thought of advertising the song as a cover or newer rendition of the track to appeal to the younger generation.

Mad World Screen shots

this is a screen shot of the editing for the final video for Gary Jules Mad World so far we have uploaded the outside sequence and the pianist sequence as well but on this screenshot it was before we put the footage on. Mattis is are Editor so he will complete the final video for are group project. At the moment we have nearly edited the pianist sequence using some great effects and the lights which we brought in really makes the sequence look more effective to watch and feels like a proper music video. Mattis needs to edit the outside sequence and then the whole project will be complete which we hope should be before Christmas which will be a result as we will finish the project early and to a high standard.

more storyboards

these are some more storyboards that we have made for the filming process one of the sheets is for the pianist shots and the others are for the outside shots the outside shots show all the shots that took during are filming process a couple of weeks back. Having the more storyboards shows that we are showcasing are selfs to show that we can plan the whole video and have the planning process to show that we are following what we designed and sticking to the brief that was set for us. We need to draw out some more pianist shots to back up are ideas so we know when to show are process we can display are work.  

Friday 7th december 2012.

Today Matiss is finishing the editing from the footage we have taken so far, Jamie has been writing up session report sheets and Tom has been adding to the storyboard and filling in any missing gaps in our yellow portfolio. Getting pretty tired of this song already...

The crew at work.

Filming in the drama studio - 'The stage' 05/12/12.

Matiss on the camera, since out actual camera operator Jamie was unable to make the date , Ed was playing the role of the pianist and Tom was teaching me how to play the various key's on the piano.

The light's that Steve supplied us proved to be of exceptional use, we placed them around the piano and gave one of the lights a red wash, which gave a nice crimson glow over the piano. However one of the three lights that we had  failed to work, so we were only left with two, but even with one light out of action the other two proved more than their worth in making up for the downed light. 

This was one of the close up shots that we had of Ed on the piano, we took numerous shots of Ed on the piano ranging from a pan shot to a close up of Ed playing the keys on the piano.

This is a still of Ed lip syncing the song 'Mad world', we took several takes of Ed lip syncing the song, but since he knew the song word for word, and clearly moved his mouth to match the words of the song, which will prove useful when it comes to syncing the video up with the audio track.

Another shot of Matiss and Ed in the studio, this was where we were taking shots of Ed using mime to pretend to play the piano so it would look more authentic when we got to the editing stage. 

A slightly blurry shot comprised of one of our lighting stands which was positioned downstage left of the piano since there was a lack of plug sockets we had to stretch the wires along the floor which proved quite dangerous and our camera operator did catch the wire couple of times, but thankfully no fatality's, however there were some jolted shots and colorful language exchanged with our camera operator and  the wire, after this we re-evaluated and amended the pink risk assessment sheet so it included the dangers of overstretched wires, we decided to use Tom as a 'Grip' to guide the camera operator around obstacles.

Matiss, compiling the footage that we had filmed the previous day, and commencing the editing process. 

Current work on the 3/12/12

Today, Matiss has begun to edit the footage we have taken so far with the help of Jamie, whereas I was bringing Tom back up to speed with what he had missed, and explaining what we had done, I was also righting up the work that Matiss, Jamie and myself had been doing the previous day, when we went out to film by addenbrookes. Tom has since been righting up a session report sheet showing our progress and the results of the lessons work.

Filming on the 2/12/12.

Last Sunday, Matiss, Jamie and myself were filming in the field by Addenbrookes hospital. During this 40 minuet filming session we started work on shot's 6-8 (the running to the hill scenes). Since we forgot to take stills on the day, I have posted the post-it notes, showing what we were doing that day. However we did not get around to filming on the hill, since the camera battery was running low, displaying the icon of 19 minuets left.

This is shot 4, a long shot showing the back of the protagonist looking up into the sky. This is the shot that we never got round to filming because of battery related issues.

 Shot 7, the hand held camera shot, from the point of view from the protagonist, this was filmed by the fields at addenbrookes hospital in Cambridge.

Shot 8, canted side shot of the protagonist jogging/ walking out from a wall, after looking at his phone.